Why we’re building Kascade
Every B2B company wants inbound. There's a real difference between customers finding you through Google, ChatGPT, Reddit, or something they happened to read, and having to go chase every single one of them through outbound. Everyone knows this. But building that channel is still weirdly hard. You have to work out what your buyers are actually searching for, what questions they're asking, which topics are even worth fighting over. Then you research, write, edit, publish, distribute, update, int