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Kascade

Kascade runs the organic revenue channel for B2B SaaS teams. This is where we write down what we learn doing it.

What gets published here

Long-form notes on building software: the decision behind a change, what it cost, and what would be done differently next time. Posts are written to be read once, carefully, rather than skimmed.

How it is written

Every post aims to be reproducible and honest about trade-offs. If something did not work, that goes in too. Corrections are made in place, with the update date shown at the top of the post.

Who writes it

Get in touch

Questions, corrections, and requests are welcome at [email protected].

You can also email [email protected] directly.