Welcome to the Kascade blog
Why we are writing here, what to expect, and how it connects to the product we are building.
Kascade runs the organic revenue channel for B2B SaaS teams: it finds the questions buyers are asking, creates the content that answers them, publishes it, and traces signups and deals back to each piece.
This blog is where we write down what we learn doing that. Expect notes on content that gets cited by AI assistants as well as ranked by Google, on attribution that survives contact with a real sales cycle, and on the product decisions behind Kascade itself.
Posts are written to be read once, carefully. If something did not work, that goes in too.